德里克·阿贝尔简介

Derek F. Abell is the founding president of ESMT European School of Management and Technology and Professor Emeritus. His primary teaching and research interests are in strategic marketing, general management, leadership in technology-based industry and the broader responsibilities of the executive “beyond the bottom line”.

From 1981–2003 he was Professor of Strategy and Marketing at IMD, Lausanne, and parallel to that, from 1994–2003, Professor of Technology and Management at the two Swiss Federal Institutes of Technology (ETH Zurich and EPF Lausanne). He was Dean of IMEDE (the institutional predecessor of IMD) from 1981–1989, and from 1969–1981 a full-time faculty member at the Harvard Business School.

He originally graduated as an aeronautical engineer from the University of Southampton. He has a Master’s degree from the Sloan School of Management at MIT and his Doctorate from Harvard Business School. He has served as a consultant to governments in Eastern and Central Europe, as well as to many multinational corporations around the world. He has also served as a board member of a number of European-based public and private organizations.

He has published five books and numerous articles. His most recent book is Managing with Dual Strategies: Mastering the Present; Preempting the Future , published by Free Press, New York.

德里克·阿贝尔的主要观点

双重战略管理

企业是在两个对闻领域进行竞争，这是每个企业都应把握的核心问题。战略既是为了在今天的环境中达到最佳绩效，又是为明天的竞争而开发和部署必备的资源和能力。虽然当前的战略关注的主要是使现有资源和能力的效率最大化，未来的竞争则侧重于部署已有的资源和能力，并尽量发展、扩张和增强这些资源和能力。德雷克·阿贝尔认为，企业需要进行双重战略管理，即对企业进行有效管理，使当前绩效最优化，同时对企业的变革进行管理，以使企业适应未来的竞争环境。阿贝尔的著作的副标题很好地概括了企业面临的困境：掌握现在，统治未来。阿贝尔引用了雀巢公司的例子。20世纪90年代初期，雀巢公司将注意力放在了投资回报上，力图使公司在各国经营的产品和品牌的回报最大化，但与此同时，公司又实行了“雀巢2000”项目，其目的就是对雀巢进行重新定位，以使公司能够更好地迎接一个更加全球化、动态化和价格竞争剧烈化的市场提出的挑战。既为现在又为未来的管理，其所涉及到的核心问题就是企业需要双重计划体制。以一年为限的短期计划侧重于战略性适应和绩效最大化，而以五年甚至更长时期为限的长期计划则需要为企业设定远景目标，并根据这个目标，重新定义企业资产组合，重新定义和定位各项业务，形成新的能力，对组织结构和管理系统进行再设计。

三维商业定义

哈佛大学德里克·阿贝尔教授在他的著作《定义商业：战略规划的起点》中指出了传统的产品一市场两维商业定义法(即安索夫矩阵)的许多不足之处，并提出了三维商业定义模型。该模型分为企业需要专注的顾客群、所需要满足的顾客需求以及满足这些需要所用的方法三个方面(如图1所示)。

Articles

The future of strategy is leadership，Journal of Business Research 59 (3):310–314，Derek F. Abell (2006)

Leadership education as a moving target，International Journal of Leadership Education 1 (1): 1–8，Derek F. Abell (2005)

Competing today while preparing for tomorrow，Sloan Management Review 40 (3): 73–81，Derek F. Abell (1999)

Strategic windows，Journal of Marketing 42 (3): 21–26，Derek F. Abell (1978)

Books

《双重战略管理》(Managing with dual strategies: Mastering the present, preempting the future)，纽约：自由出版社，1993年

Dynamic entrepreneurship in Central and Eastern Europe，Hague: Delwel，Derek F. Abell , Thomas Kǒllermeier (1993)

《定义商业：战略规划的起点》(Defining the business: The starting point of strategic planning)，Englewood Cliffs: Prentice Hall，Derek F. Abell (1980)

《市场战略规划;存在的问题及分析方法》(Strategic market planning: Problems and analytical approaches)，Englewood Cliffs: Prentice Hall，Derek F. Abell , John S. Hammond (1979)

Competitive market strategies: Some generalizations and hypotheses，Cambridge: Marketing Science Institute，Derek F. Abell (1975)

Book chapters

Putting shareholder value in the right perspective

In Organization 21C: Someday all organizations will lead this way , ed. Subir Chowdhury, 135–154. New Jersey: Prentice Hall.Derek F. Abell (2003)